PEMBERDAYAAN MASYARAKAT PENGRAJIN TAPIS TRADISIONAL DI KAMPUNG TUA MARGA KAYA SEBAGAI UPAYA PELESTARIAN WISATA BUDAYA KABUPATEN PRINGSEWU

Abstract

The main problems faced by Tapis artisans in Kampung Tua Marga Kaya include weak financial record-keeping, the absence of a structured business development plan, low product design innovation, limited access to modern marketing, and internal coordination challenges within the KPU Mahan Tapis management. These conditions hinder sustainable business growth, reduce product competitiveness, and limit the potential of Tapis as a cultural tourism attraction in Pringsewu Regency. Through this community service program (PkM), the team implemented a series of activities including the socialization of business management and product innovation, financial administration training, business master plan development, and creative design workshops aimed at increasing the market value of Tapis products. In addition, the application of e-commerce technology was introduced to expand market reach, accompanied by organizational problem-solving assistance for KPU Mahan Tapis and an evaluation to measure program outcomes. This program was also designed with a sustainability strategy, enabling artisans to continuously innovate, manage their businesses professionally, strengthen digital marketing, and preserve Tapis as a symbol of local cultural identity.